USA Physique
The Coaching Authority

Physique Readiness Coach ™

As IFBB Pros and NPC Judges, Chet and Natalie Nichols noticed that the field of contest prep coaching focused primarily on the next show rather than the competitor’s ultimate goal. This lack of a clear and defined strategy resulted in many competitors competing in back to back shows where Chet and Natalie judged, year after year, showing little to no improvement in their physiques. This unfortunately left many highly ambitious competitors miles from their ultimate goals and uncertain of what needed to be done to increase their placing. The problem was not that these competitors lacked the motivation, they simply lacked a clear and concise plan of action with an ultimate end goal in mind. Through their love for the sport of bodybuilding, their unique experience, education, training, coaching, and achievements, Chet and Natalie Nichols created the concept of a Physique Readiness Coach™.


“There is nothing so useless as doing efficiently that which should not be done at all” Peter Drucker




Physique Readiness™ is a Quality Assurance, long term strategy by which a Physique Athlete and his/her Physique Readiness Coach™ prepare systematically for the competitor’s career specifically to enhance delivery of optimal improvements each time the competitor takes the stage. The process starts with the competitors Offseason Plan and continues through their Contest Prep Plan, Peak Week Plan, Contest Day Plan, Stage Strategy Plan and Reverse Diet Plan…ALWAYS with the ultimate goal in mind.




The Physique Readiness Coach™, drawing on their extensive experience and unique insight as an IFBB Professional Athlete and NPC Judge, will craft a multi-year competitor development strategy.  By defining and managing a progression framework for early-in-career and seasoned competitors, the Physique Readiness Coach™ develops competitors into elite athletes, upholding Team USA Physique’s™ high standards.




Physique Readiness Coaching™ is a continuous improvement methodology that includes specific focus on linear incremental improvements over time to optimize the development of the competitor, based on the competitor’s Workout Programming and Nutrition Plan.  The methodology is based on a modified version of the Continuous Process Improvement Model’s four-step Quality Assurance method, the Plan-Do-Check-Act (PDCA) cycle:


The modified version is as follows with the competitors ultimate goal in mind:


  • Plan:  Identify strengths and weaknesses and plan for change
  • Do:  Implement change on a small, yet specific incremental scale
  • Check:  Use gathered data to analyze results
  • Act:  Adjust as necessary


The cycle repeats on a continual basis.




Physique Readiness Awareness™ planning must include all factors that affect the competitors daily and competition performance and allow both coach and athlete to identify, discuss, understand, and execute all factors to include, but not limited to: GOALS (big/small, short-/long-term), AREAS OF IMPROVEMENT (balance, symmetry, conditioning, posing), RESOURCES (time, financial, support), ROLES (athlete, coach, family, friends, co-workers), and EXPECTATIONS (athlete, coach, family).




A well-designed, well-communicated Physique Readiness Plan™ will promote significant improvement in the athlete’s physique through adherence, commitment and mental capacity/stamina while raising the bar of performance and longevity. A solid strategy includes realistic expectations and syncs both coach and competitor resulting in overall competitor success.


Victory evolves from Strategy!